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Shimane > Izumo, Unnan > Nita Rice

Nita Rice

A Premium Brand of Rice Grown in the Mountains of Shimane

Nita Rice is a renowned brand of rice produced in the Nita region, centered around Okuizumo Town in Shimane Prefecture. It is grown in beautiful terraced rice fields at elevations of approximately 300 to 500 meters, surrounded by mountains and nourished by clear spring water flowing down from the surrounding hills.

The Izumo region of Shimane is famous for its many myths and legends, as well as its long history of rice cultivation. Rice farming is believed to have begun here around the middle of the Yayoi period. Nita Rice, cultivated in this land with such a long agricultural tradition, represents both Shimane’s rich natural environment and its enduring culture of rice farming.

The Natural Environment Behind Nita Rice’s Flavor

The rice paddies where Nita Rice is grown are located in the highlands at elevations of 300 to 500 meters. Clear spring water from the mountains flows into the terraced fields, providing an ideal source of water for rice cultivation.

The area also experiences a significant difference between daytime and nighttime temperatures. Rice grows slowly under these conditions, allowing its distinctive qualities to develop. The combination of fertile soil, pure mountain water, and a large day-to-night temperature range contributes to the characteristic flavor of Nita Rice.

Traditional Skills and Dedication Passed Down Through Generations

The quality of Nita Rice is supported not only by its natural environment but also by the knowledge and experience of local farmers. Generations of growers have carefully passed down traditional rice-farming techniques while continuing to cultivate their crops with great attention to detail.

The skill and dedication required to produce beautifully uniform grains are an important part of Nita Rice’s reputation. The combination of a rich natural environment and careful human cultivation creates a distinctive brand of rice that represents Shimane.

Beautiful Terraced Rice Fields Recognized Among Japan’s Finest

The Nita region is known not only for its delicious rice but also for its beautiful rural scenery. Rice paddies spread across the mountain slopes, creating distinctive terraced fields surrounded by forested mountains. This landscape is particularly characteristic of Okuizumo.

The terraced rice fields of the Nita area have been selected as part of the “100 Best Rice Terraces in Japan”, recognizing their outstanding agricultural landscape. The appearance of the terraces changes with the seasons, offering visitors a beautiful glimpse into the relationship between agriculture and nature in Okuizumo.

Experience Shimane’s Nature and Rice-Farming Heritage

Nita Rice is cultivated in the exceptional natural environment of Okuizumo, where pure spring water, fertile soil, and significant differences between daytime and nighttime temperatures come together. Behind its quality are also the skills and dedication of local farmers, passed down through generations.

Enjoying Nita Rice while exploring the beautiful terraced landscapes of Okuizumo offers a deeper appreciation of the land, nature, and agricultural traditions that have shaped this distinctive local specialty.

Nita Rice Season

September, October, and November

Information

Name
Nita Rice

Izumo, Unnan

Shimane